Lift – The measurement that underpins your email marketing

While often overlooked for obvious email marketing metrics such as opens, clicks and conversions, lift gives you a true reflection of your email campaign performance and ultimately your customers’ behavior. Using this thesis, we ran…

Top marketers share their thoughts on measurement, value and ROI

Or rather is it Return On Customer?, find out in this video blog. Don Peppers explains the principles of Return on Customer and that one has to maximise value around the customer as it…

How many knives and forks do you use to eat a meal?

We have moved on from the first wave of new and shiny socialised marketing tools and are now looking to apply them against a robust strategy with measurable outcomes. How you monitor your social…

A Framework for Social Marketing Analytics

Jeremiah Owyang and John Lovett have collaborated with the social media monitoring industry to create a very helpful resource. In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New…