Is the ‘video as silver bullet’ prophecy finally coming true?

Forever and an age marketers, content managers, SEO types and more have been extolling the virtues of video as a platform for communication but contrary to popular belief, not everybody is doing it. Sure, video…

Santa packs a sack full of customer experience

There is no shortage of agencies and brands looking to make content marketing capital out of Father Christmas/Santa Claus/Kris Kringle/Père Noël, or whatever you prefer to call this seasonal saint. It would be remiss…

Content marketing: move from the selfie and put your customer in the picture

As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs,…

See things a different way: 5 perspectives for “getting unstuck”, inspiration and creativity

creative idea

We all fall into patterns of behavior because it gives our lives order and a measure of predictability. But as marketers, delivering the ‘expected’ may not also deliver the level of engagement or interest…

Content marketing — 10 recommended resources

We are big fans of the principles of content marketing here at Engaging Times and recently I have been putting together some presentations about it — a process that has led me to unearth some…

Content Marketing and PR: a lesson from Formula One

I’ve just watched the press conference at the end of the qualifying session for this weekend’s Japanese Grand Prix and it struck me that this is a great example of what we see with…

Content strategy: when everything supports everything

content strategy

Too often corporate blogs suffer from a last minute approach. You know the thing, “We’re having this event/ promotion/ campaign/ outreach/ roundtable/ webinar/ idea…Do you mind just writing a blog post?” Let’s reframe the question…

Google gets tough: recent changes for content marketing you need to know about

To write a quality piece of content takes time, lots of time. The in-depth research. The detailed plan. The perfecting of the final draft. Good writing focuses on the reader. Giving them insight, entertainment and knowledge.…

Customer engagement starts inside

Customer engagement starts inside

The elusive customer in B2B Customers in business-to-business markets increasingly turn to digital sources in the early stages of their buying process. A plethora of offline and online resources can be found in social communities,…

Content writer: some days are a labor of overcoming lethargy

creativity

Blah blah blah. Yadda yadda yadda. Like all content writers, I have days where everything I (attempt to) write feels like something I’ve read or written before, or it amounts to a pile of jargon. These…