From our experience, it is clear that relevant, engaging emails drive value. But what is a targeted, engaging email? Contrary to the popular myth, sending a personalized email with the heading “Dear Mike” or a…
/ Analytics & InsightCategory for Analytics & Insight
Channels
Why Web Analytics Fail Marketers #OMSMIN
On Friday I attended Online Marketing Summit 2010 in Minneapolis. It was a very informative day and I highly recommend that you consider attending when it comes to your city. Aaaron Kahlow and team…
Confusion for behavioural targeting
You’d be forgiven for wondering what exactly is going on in the world of behavioural targeting. In the last couple of weeks a lot has been happening. For one, American Airlines have finally decided to…
EC starts legal action over Phorm
Jim Killock, executive director of the Open Rights Group said: “There are big legal questions surrounding BT’s use of Phorm, so we welcome the EU taking the government to task. “BT should respect everyone’s privacy…
EU wants cookie approval but is it a generation X problem?
EU wants cookie approval | Blog | Econsultancy. Further woes for the behavioural targeters. It’s still my opinion that targeting a single site is fine (hence there should be no need for permission regarding first…
