When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad…
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The impact of influence on social media measurement
Guest blog post by Sam Fiorella, Chief Strategy Sensei, Sensei Marketing Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks…
Cloud customers cry out for communication
What is the collective noun for a number of cloud outages? A thunderstorm? A puddle of…? A wave of major cloud downtime in the last few months has left companies that offer such online solutions…
Twitter customer service: it’s personal
A colleague recently shared an integrated direct mail and email marketing campaign for which she was targeted by a company I respect. We were both surprised by the overly kitschy message and lack of…
The importance of social media is validated: LinkedIn IPO surges
Today, LinkedIn (LNKD) went public on the NYSE and opened at $83 a share and nearly tripled by noon. What does this mean for businesses? Remember the days when your company blocked off access…
Training and best practices for marketers
Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in…
Social media and the super injunction
In an age where information (and gossip) is so shareable what does this mean for the regulation of social media? The PHA Media Chairman, Phil Hall, who represents a number of celebrity clients, has…
Social Analytics for PR Agencies
Last week I attended a Social Media 101 event that was sponsored by the Chartered Institute of Public Relations (CIPR) in London. One of the primary topics of interest was social media monitoring and…
Grow your Facebook page without an ad buy
Launching a Facebook fan page can be a powerful tool for brands to connect with customers. The easiest way to grow your number of fans is through a Facebook ad buy, but according to…
What the Salesforce acquisition of Radian6 means for social media marketing
By now, you’ve likely heard news that Salesforce.com has acquired Radian6. In fact, given the nature of the news and our collective industry, I would be shocked if you hadn’t. Twitter has been buzzing…
