For a while, we’ve heard endless rumblings as to the death of or, at least the near death of bricks and mortar stores. Sarah Lacy of PandoDaily sums it up nicely by claiming retail…

A few weeks ago, I read an article about “Why your brain loves music”. According to a study by the Rotman Research Institute, a specific part of our brain is stimulated when listening to…

The classic marketing model of Stimulus, First Moment of Truth and Second Moment of Truth responds directly to the way the human buying experience works. That model, what P&G calls the Moment of Truth…

When is the last time you felt confident in the health of the global economy? While there has been some marginal growth over the last year, today’s financial news points to a second economic…

Lately, a lot of my conversations around the office have started with, “So I’m reading this book…” And while I’m a bit of an evangelizer to begin with, I must admit, I’ve been evangelizing…

Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in…

As a corporate PR pro, I often work in my own little world. Sure, I frequently collaborate with co-workers from my team and others, but for the most part, PR is its own entity.…

Think back to when you were a child. You see a commercial about a toy that seems fun and exciting. You go to school and talk about that new toy with your friends. In…

The prospect of a U.S. government shutdown has reached a fever pitch as a budget must be agreed upon by midnight tonight to avoid closing non-essential government services. As the two political parties struggle…