Out of Office: The Engaging Times blog will be back in 2014

Here at Engaging Times we are going to have a well-earned rest from our quills, and a play with all the gadgets *Santa* delivers. We will be back in the New Year with a…

Content marketing: move from the selfie and put your customer in the picture

As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs,…

Are you battle-ready to offer a Global Customer Experience? Notes from the #Gilbane frontline

gilbane

The battle lines have been long drawn, but the conversation around Marketing versus IT has blurred somewhat of late. As is often the case, the exponential pace of change in technology is the catalyst…

Improving the customer experience: ambient recognition

Tell me if this sounds familiar. You’re on a website, logged in and are adding details to your profile. You quickly realize that you have not only provided this information before,  they also don’t seem…

See things a different way: 5 perspectives for “getting unstuck”, inspiration and creativity

creative idea

We all fall into patterns of behavior because it gives our lives order and a measure of predictability. But as marketers, delivering the ‘expected’ may not also deliver the level of engagement or interest…

And the winner is … persuasion through content placement

As a ‘3D’ Marketer (Direct, Data, Digital), I am a great enthusiast of A/B tests, where you are shown two different versions of web pages with varying details. This can include different information, different…

Hello, I “x” you, won’t you tell me your name?

introduction

When creating a relationship with your site visitors, you want to address visitors so they feel known. Preferably by calling them by their name, showing that you know them, making them feel welcome and…

Context is the most important channel

omni channel

Somewhere along the line, multi-channel became omni-channel and online became all the time. I recently found myself feeling rather lost when, in the absence of a handy mobile phone, I was unable to look up…

A mobile ish world

A mobile ish world

I remember a few years ago watching an experiment where some students locked themselves in their rooms and tried to “live” on the internet for a whole month.  Basically, they wanted to see if…

Your customer experience is global — just ask your local chippy

Regency restaurant in Brighton

Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of…