7 top email tips to fill your holiday stocking

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Tis the season to be jolly and above all – timely, relevant and responsive with your festive email campaigns. The nature of the season means that the rules are ever-so-slightly different and consumers are…

Email as a mobile engagement strategy

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I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected. It connects me to Twitter and Facebook, I can…

You may have made the inbox, but to me you’re still SPAM

These days the topic in email marketing tends to be whether or not email is dead, and before I go any farther in this post, let me just state that email marketing is far…

Relevant emails are not always appropriate

I saw a tweet last week about an email that was sent to subscribing customers of a major retailer. The email promoted products (utility pumps, wet/dry vacs, generators, pressure washers and chainsaws) that will…

Training and best practices for marketers

Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in…

Lift – The measurement that underpins your email marketing

While often overlooked for obvious email marketing metrics such as opens, clicks and conversions, lift gives you a true reflection of your email campaign performance and ultimately your customers’ behavior. Using this thesis, we ran…

Spicing up email marketing with event-inspired content

Email marketing isn’t easy. It’s not enough to include a compelling call-to-action for your customers and prospects. You must also wrap it up in a neat little package with an inviting sender name, brief…

Inbox vs. Delivered

How are you adapting to the shift in the email deliverability landscape? “Authentication, Domain-Level Reputation, and Customer-Level Engagement Metrics Fundamentally Transforming the Email Deliverability Landscape” – Pivotal Veracity There is a tendency within the email marketing…

What is your New Year’s “email” resolution?

As we come to the end of another year it is a time to reflect on the successes but more importantly it is also time to set some objectives for the year ahead. Firstly –…

Reduce costs & increase ROI – Transactional emails

Many marketers spend thousands developing highly compelling and engaging newsletter style communications. However, when it comes down to transaction emails, such as order confirmations, they revert back to sending plain text emails! Let’s take the…