I saw a tweet last week about an email that was sent to subscribing customers of a major retailer. The email promoted products (utility pumps, wet/dry vacs, generators, pressure washers and chainsaws) that will…

Marketing has undergone a revolution. The social web has had a huge impact on PPC and SEO. Web analytics and metrics now extend beyond the corporate website. Your email, web content and interactions in…

While often overlooked for obvious email marketing metrics such as opens, clicks and conversions, lift gives you a true reflection of your email campaign performance and ultimately your customers’ behavior. Using this thesis, we ran…

Email marketing isn’t easy. It’s not enough to include a compelling call-to-action for your customers and prospects. You must also wrap it up in a neat little package with an inviting sender name, brief…

How are you adapting to the shift in the email deliverability landscape? “Authentication, Domain-Level Reputation, and Customer-Level Engagement Metrics Fundamentally Transforming the Email Deliverability Landscape” – Pivotal Veracity There is a tendency within the email marketing…

As we come to the end of another year it is a time to reflect on the successes but more importantly it is also time to set some objectives for the year ahead. Firstly –…

Many marketers spend thousands developing highly compelling and engaging newsletter style communications. However, when it comes down to transaction emails, such as order confirmations, they revert back to sending plain text emails! Let’s take the…

Guest blog post by David Daniels, CEO, The Relevancy Group LLC The introduction of Facebook Messages promises to deliver true inbox message convergence. That is, Facebook users will be able to receive traditional Facebook Messages,…

From our experience, it is clear that relevant, engaging emails drive value. But what is a targeted, engaging email? Contrary to the popular myth, sending a personalized email with the heading “Dear Mike” or a…