10 tips for stretching your marketing budget

When is the last time you felt confident in the health of the global economy? While there has been some marginal growth over the last year, today’s financial news points to a second economic…

Summer reading: win a copy of ‘Launch’, the new book from Social Media Examiner founder, Michael Stelzner

Lately, a lot of my conversations around the office have started with, “So I’m reading this book…” And while I’m a bit of an evangelizer to begin with, I must admit, I’ve been evangelizing…

Twitter customer service: it’s personal

 A colleague recently shared an integrated direct mail and email marketing campaign for which she was targeted by a company I respect. We were both surprised by the overly kitschy message and lack of…

What if your marketing department was in danger of a shutdown?

The prospect of a U.S. government shutdown has reached a fever pitch as a budget must be agreed upon by midnight tonight to avoid closing non-essential government services. As the two political parties struggle…

Spicing up email marketing with event-inspired content

Email marketing isn’t easy. It’s not enough to include a compelling call-to-action for your customers and prospects. You must also wrap it up in a neat little package with an inviting sender name, brief…

The Power of Poetry: AT&T customer service reacts to haiku complaints

“There’s no such thing as bad press” may be the old adage, but in the world of social media, this no longer holds true. Just look at recent blunders by Nestlé and The Gap.…