Out of Office: The Engaging Times blog will be back in 2014

Here at Engaging Times we are going to have a well-earned rest from our quills, and a play with all the gadgets *Santa* delivers. We will be back in the New Year with a…

Is the ‘video as silver bullet’ prophecy finally coming true?

Forever and an age marketers, content managers, SEO types and more have been extolling the virtues of video as a platform for communication but contrary to popular belief, not everybody is doing it. Sure, video…

7 top email tips to fill your holiday stocking

Christmas_email_tips

Tis the season to be jolly and above all – timely, relevant and responsive with your festive email campaigns. The nature of the season means that the rules are ever-so-slightly different and consumers are…

Is your CMS ready for mobile? Ian Truscott speaks to eContent Magazine at #Gilbane

In a follow up to my report from the digital front line of this months Gilbane conference and with kind permission of eContent Magazine (who also covered the event) we can share this video of an interview…

Santa packs a sack full of customer experience

There is no shortage of agencies and brands looking to make content marketing capital out of Father Christmas/Santa Claus/Kris Kringle/Père Noël, or whatever you prefer to call this seasonal saint. It would be remiss…

Are you battle-ready to offer a Global Customer Experience? Notes from the #Gilbane frontline

gilbane

The battle lines have been long drawn, but the conversation around Marketing versus IT has blurred somewhat of late. As is often the case, the exponential pace of change in technology is the catalyst…

When sales are down and the analysts pin-point your “dull and insipid” marketing

If you are a large retailer that has been used to turning out profit Quarter-after-Quarter and dominating sales against competitors Year-on-Year, it can come as a nasty surprise when sales are down and retail…

Cloud customers cry out for communication

What is the collective noun for a number of cloud outages? A thunderstorm? A puddle of…? A wave of major cloud downtime in the last few months has left companies that offer such online solutions…

Make more of mobile

Make more of mobile

No sitting on the fence, I appreciate a great mobile friendly website. Mobile Apps have their uses and merits for some purposes, but when it comes to a truly usable and readable website, I…

Web Content Management: An open and closed case?

Web Content Management: An open and closed case?

When it comes to your options for a WCM vendor, one of the first decisions you will need to make is whether to use an Open Source solution or a Closed Commercial vendor. Let us…