Cloud customers cry out for communication

What is the collective noun for a number of cloud outages? A thunderstorm? A puddle of…? A wave of major cloud downtime in the last few months has left companies that offer such online solutions…

Make more of mobile

Make more of mobile

No sitting on the fence, I appreciate a great mobile friendly website. Mobile Apps have their uses and merits for some purposes, but when it comes to a truly usable and readable website, I…

Web Content Management: An open and closed case?

Web Content Management: An open and closed case?

When it comes to your options for a WCM vendor, one of the first decisions you will need to make is whether to use an Open Source solution or a Closed Commercial vendor. Let us…

Web Content Management – A tale of two users

Your website should offer a fantastic user experience, and you should expect your Content Management System (CMS) to offer the same. The easier it is to present a great website, the more conducive to…

The essential nature of Web Content Management

Customers now routinely treat a website as a primary communication medium for an organisation and have adjusted their expectations accordingly – up to date and accurate content is essential. Sites that fail in this…

Customer Service and Social Media: Breaking down the disconnect

Customer Service and Social Media: Breaking down the disconnect

I nodded along to a recent opinion piece in New Media Age by Justin Pearse and felt compelled to explore the issue further. The issue in question? “Social media isn’t an easy fix for…

Are you truly engaging or just plain nagging?

I had a letter in the post letting me know that my eyes had not been tested for two years and that an appointment would probably benefit me quite nicely. The check-up at the…

A Christmas marketing campaign is for life (not just for, you know…Christmas)

It is seemingly inescapable that Christmas has become the bed-fellow of commercial activity; I’m not assuming a moral standpoint on this but merely looking at the nature of the beast. It is also apparent…

How many knives and forks do you use to eat a meal?

We have moved on from the first wave of new and shiny socialised marketing tools and are now looking to apply them against a robust strategy with measurable outcomes. How you monitor your social…

LikeMinds: Is content creation or curation more valuable?

As always, the LikeMinds conference is a tasty proposition and the kind of event where you will clear your calendar in order to attend. It consistently delivers. This time round, the event focuses on…