Moneyball, social intelligence and extracting the gold from social media

When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad…

Writing for the web: 4 steps to becoming a content whiz kid

These days, most marketers need to develop content for digital consumption on a regular basis. Sometimes in the midst of churning out material, we forget to take a step back and ensure that we…

Which “Talking Head” is conquering the Social Web?

Next Tuesday, August 31, Jim Reynolds ( @jimmyrey ) will be presenting an Alterian SM2 Analysis of some of the more colorful political commentators to find out who is the most “talkable brand” on…

Social Media will Enhance Honesty Quotient

Guest Blog Post by Hareesh Tibrewala, Joint CEO, Social Wavelength. The word “Global Village” has been on top of the charts for many years now. You can’t be at an IT conference and not hear…

Best Practices for Social Content Management – Part 2

Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian . This is the second part of a two part series on integrating content management & publishing across social media and corporate sites.…

Best Practices for Social Content Management – Part 1

Guest Blog Post by Scott Briggs, Director of Business Solutions, Alterian. Recently, a client asked us to give them some of the best practices we are seeing from our customers when it comes to integrating…

Peter Platt’s Top Strategies for Social Success

Last week, Alterian sponsored a webinar presented by Peter Platt, Chief Digital Officer of Catalyst titled: “Marketing Strategies that Captivate Today’s Social Media Audiences.” This webinar was a part of our Social Media…

Old Spice takes Social Media by Storm

Guest Blog Post by Jim Reynolds, Business Development Manager, Alterian SM2. If you’re at all like me, you remember Old Spice being something your father or your grandfather would use. You may have even purchased…

Social Media Monitoring Fun – Team Edward vs. Team Jacob

Regardless of whether or not you understand the craze, the power of the Twilight franchise is undeniable. The Twilight: Eclipse movie was just released yesterday and is already breaking records. According to Box Office…