Do web analytics help you create better customer experiences?

customer analytics

What strikes me about “Analytics” in the context of a Customer Experience Management (CXM) story is how much confusion there is around web analytics versus customer analytics and whether one serves as a replacement…

Is the future of the web horizontal?

We recently worked with one of our larger Content Management customers to discuss what the web might look like in 2015. A big question, and a very good question. Being in product marketing, I need…

CTRL-C and CTRL-V?

It’s funny when I’m talking to a mixed audience about the USP’s of our Web Content Management System (CMS). The type of things they love to hear is as diverse as the audience. The…